Joel Soforenko, CEO

Joel has twenty years of experience in the lending industry along with many years of experience working in the legal field.

He started out as a residential loan officer and helped hundreds of borrowers to purchase or refinance their homes. He became active in the private lending field during this time assisting investors with their purchase/rehab projects.

While also being active in commercial lending, he transitioned into this field full time during the years of the great recession. His ability to work with challenged Borrowers and challenging transactions made him an indispensable guide for those Borrowers who engaged his services.

Thereafter, Joel worked for a national lending platform and became a knowledgeable and experienced SBA Professional – second to none. This included his being named the Manager of the SBA Department. His ability to sought out transaction issues and come up with creative solutions to these issues made him a sought after guide.

The many years of lending experience culminated in Joel founding this lending company. His consultative approach is sought after throughout the business community.

Rich Sabrowske – Mgr., Processing Dept

Rich Sabrowske is a long-time veteran of the financing industry.

Rich initially had his own residential lending brokerage company where he assisted residential borrowers in choosing the best financing option and then processing the loan to a successful  closing.

In 2009, Rich became a founding member of South End Capital Corporation. During his time with this financing company, he handled loan processing along with the responsibilities of Operations Manager.

When South End Capital became a division of Stearns Bank, he continued in these roles along with the expanding nature of bank lending.

From this position with Stearns Bank, He then went on to work for a National Title Company until coming to Continental Finance in his current capacity as Manager of the Processing Department.

Rich brings these many years of experience in the lending and finance industries to the many Borrowers we help every day.